from left to right:

Dennis Lubin, Co-Founder,
Sydell Miller, Chairman of the Board, Luis Alvarez, Co-Founder

our passion. our dream. our commitment to build a different kind of beauty company

As Luis Alvarez and I sat at my kitchen table back in 1998, we spent countless hours discussing the history and the future of the salon industry. We felt that most beauty manufacturers had all but abandoned the independent salons in favor of the easier dollars generated by national salon chains and retail stores.

This motivated us to use our knowledge and experience to become the champion for independent salons. Aquage was born out of our dream of building a different kind of beauty company. One that would elevate the salon industry and be dedicated exclusively to helping independently owned salons and spas grow and prosper, both creatively and financially, despite the changing marketplace.

we are dedicated to bettering the lives of hairdressers

As Aquage began to be recognized as a strong force in the industry, we asked beauty industry icon, Sydell Miller, to join us on our journey. We knew the dream that motivated her and late husband, Arnie Miller, to build a company for hairdressers by hairdressers was still very much alive today.

We’re proud that we’ve kept our promise to only sell to independent salons, no national salon chains or retail stores for over 17 years, so salons can use and recommend our products with confidence. Aquage is the company you can trust.


from left to right: Dennis Lubin, Co-Founder; Sydell Miller, Chairman of the Board; Luis Alvarez, Co-Founder