"For most of us, becoming a hairdresser was a matter of choice not chance. We are driven by a genuine desire to help others knowing that in turn our contribution becomes a powerful force in our own lives. Let's join together and help make a difference in the fight against breast cancer."

Luis Alvarez, Aquage Co-Founder
and one of Modern Salon's Top 50 Most Influential Hairdressers

be inspired

Honor the survivors that inspire you. Definition Salon and Spa had a board featuring "survivors world champions" next to their display.

Definition Salon and Spa
Council Bluffs, IA
Honorable Mention - Spring 2010 Display Contest - Tier 2

We put together a frame listing all of our clients who are breast cancer survivors.

Kuttin Up Salon
Rockhill, SC

involve the client

We gave every client a sample of the Aquage Shampoo and Conditioner and talked to them about "protecting your investment" by using quality products.

Mode Hair Utopia
Wichita Falls, TX
Winner - Spring 2010 Display Contest - Tier 2

We decided to get our clients as involved as possible. To start, we collected pictures of clients who have battled breast cancer. Then we asked for more pictures of loved ones that have been affected by breast cancer. We also included a piggy bank for people to donate even more to help fight the disease.

A New Image
Broomfield, CO

give hope

During our Cuttin for the Cure event, we offered a "Hope Room" primarily dedicated to those with cancer. In this room, we featured a light pink breast cancer "Survivor Wall". We had those that are breast cancer survivors place their mark on the canvas. Our Hope Room has a station, sink and shampoo bowl to accommodate them in private. We have several clients that wear wigs that are dealing with their hair loss and by bringing them into this private setting, they can feel more comfortable.

J. Curtis Salon and Spa
Maysville, KY
Winner - Fall 2009 Display Contest - Tier 4

In support of the cause, we held an event offering complimentary services for breast cancer survivors and women battling breast cancer, including a wash and style, manicures and chair massage. For a month, we donated 10% of all retail products sold, and for those that donated, their name was entered in a drawing for a basket of Aquage products.

Elysian Salon & Day Spa
Brunswick, OH

host an event

Our spa is part of a sports facility that also focuses on wellness and the community. We chose to do an all club event in October to help the Susan G. Komen Foundation. We held a five dollar jean "dress down" day and the pro shop offered a 10% donation on all products sold in the month of October as did our salon.

Wheaton Sports Center Spa
Wheaton, IL

We hosted a "cut for the cure" day and donated all earnings and collected donations. I was so proud that my staff volunteered their time for the cause. We raised $1200! We had a great time and many people participated to help our donations. Knowing my salon can help women all over the world is the greatest gift of all.

Joli Coupe Salon & Co
Slidell, LA

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